Great Gatsby- theme essays

Great Gatsby- theme essays The strong theme The American Dream, is shaped and created with these important components in mind, materialism, selfishness, and social standing. Materialism plays one of the key components in the theme of The Great Gatsby. Nick gives a great opinion of how money corrupts, "They were careless people, Tom and Daisy they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made" Each of the characters show his or hers devotion towards what they each cherish. Daisy cherishes money and Gatsby realizes it. The novel clearly implies that, rich girls do not marry poor boys. Since Gatsby thinks money can bring him happiness, he buys the fanciest cars, the largest house, and the nicest clothes. He has the best of everything. He has everything except the one thing he actually wants, Daisy. Gatsby shows a need and greed for Daisys love. Oh, you want too much! She cried to Gatsby. I love you now- isnt that enough? I cant help whats past... That quote illustrates the selfishness Gatsbys character possesses, when confronted with the fact that Daisy could love someone besides himself. Tom Buchannen, Daisys husband, shows his greed by taking advantage of his broken marriage by having an affair. Daisys greed is far more shallow, she marries a man she pretends to love because of the content in his wallet, cheats on him, and hurts the one person that actually loves her. Social standing is what helps define why some of the certain characters might act in the ways they did. Jay Gatsby past was discovered to be poor; hence the reason Daisy, a rich girl, did not marry him. But instead married into the highest position, old money. Which in that standing there is only one way to look, thats down at people, new m...

34 Important SEO Tips You Need To Know Now - CoSchedule

34 Important SEO Tips You Need To Know Now Search engine optimization often seems  like magic  to newcomers. The elements of a strong SEO strategy often arent obvious  to an untrained eye. However, once you understand how  the basics work, you can: Dramatically increase your organic search traffic Increase your conversion rate Generate more leads and revenue Despite rumors to the contrary, SEO isnt dead. Furthermore, even the best content needs some help getting found. Thats where these 34 SEO tips will come in handy. Whether youre a beginner just getting started, or an expert looking for a quick refresher, this post provides a basic understanding of the most essential elements necessary for SEO success. Plus, weve also included an on-page SEO checklist to help you  nail every blog post you write. Table of Contents: 6  Tips On How To Do Keyword Research 2 SEO Meta Tag Formatting Tips For Optimal Search Snippets 7 SEO Writing Tips To Create Better Content 4 Image SEO Tips 3  Internal Linking Tips To Avoid Over-Optimization 5 Simple Link Building Tips 4 Additional WordPress SEO Tips 3 Tips For Measuring SEO Success Resources For Further Learning Why Is SEO Important? You may have heard rumblings that SEO is an outdated practice. You might have even heard that basic search engine optimization is completely unnecessary in 2016. However, this couldn't be further from the truth. In fact,  SEO is as important as ever. Furthermore, if you're not paying attention, you might  not be getting all the traffic you could be.  While search engine algorithms and SEO best practices are constantly evolving, it's still important to know the basics and not rely on luck to get your content to rank. That's where the following tips come in hand. 6 Tips On How To Do Keyword Research Keywords are essential to  any sound SEO campaign. Search engines need them to understand what your post is about. Users need them to help find answers to their questions. Your goal is to create great resources  that answers common search queries. Tip 1: Learn How To Use The Google Adwords Keyword Planner The Google Adwords Keyword Planner is every marketer's trusted warhorse for keyword research. It's useful for uncovering  keyword search volumes and generating additional keyword ideas.  Check out this video below to see how it works: Tip 2: Use SERPs.com's Free Keyword Research Database We love this free keyword tool from SERPs.com. It's fast, effective, and incredibly easy to use. Here's how it works: Go to the Keyword Research Database. Enter a keyword and click "search": It's as simple as that. Tip 3: Use  SEMRush To Gauge Keyword Difficulty If you have a paid Moz subscription, then you know how useful their Keyword Difficulty tool can be. However, what if you can't afford a premium SEO software suite? Enter SEMRush. While they do offer paid plans, you can easily use their Keyword Difficulty tool with a free subscription: 1.   Sign up for a free SEMRush account. 2. Find Keyword Difficulty in the left-hand navigation. 3.  Enter  keywords you'd like to check (up to 10 at a time) BONUS TIP: Choosing effective keywords requires strategy. If your blog is new, it may be better to target keywords with low competition (under 50%), even if they don't have high  search volume. However, if your blog is well established, consider ignoring keywords with less than 500 - 1000 monthly searches. Tip 4: Use The Keyword Planner For Competitive Research We've covered how Google's Keyword Planner is useful for gauging keyword search volumes. However, you can also use it to generate keyword ideas based on your competition. 1. Start with a fresh search for keywords based on a website: 2.  Enter a competitor's domain or landing page URL to use as a basis for keyword ideas: 3. You have now generated tons of keyword ideas based on what your competitor could potentially target. Consider going after these keywords before they do, or check to see if they're already ranking on these terms. Tip 5: Use SEMRush To Find Your Competitor's Top Keywords SEMRush is another useful tool for uncovering  competitor's keywords. 1.  Log into your account and click on Organic Research: 2.  Enter a domain and see which keywords it's ranking for: Using this process, you might be able to find keywords you wouldn't have thought to  target. Are you doing #keyword #research the right way? Tip 6: Find And Incorporate LSI Keywords Sometimes, people use different terms to search for the same thing. Google and other search engines know this. In order to deliver the best user experience, their technology needs to serve up results that match not only keywords, but the intent behind those keywords. Latent semantic indexing (LSI) refers to the algorithmic technology that helps search engines understand the relationships between different but similar keywords. LSI keywords, then, are search terms that may mean the same thing, or are closely related to one another. The LSI Keyword Generator makes it easy to find these keywords fast. Enter a keyword, and it'll return a list of related terms to weave into your content. Feeling lost? That's okay. We've written an entire post on LSI keyword research that should help. Plus, we'll talk more about how to implement these keywords in a few moments. Back To Table Of Contents 2  SEO Meta Tag  Formatting  Tips For Optimal  Search Snippets Meta tags are snippets of text that exist in your website or blog's code. According to Search Engine Watch: HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.  The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it â€Å"explains† the page so a browser can understand it. There are two meta tags  you need to customize for every post on your blog. They are the title tag and the meta description tag. The title tag tells users and search engines what your web page is about.  Meanwhile, the meta description tag provides readers with more information about your page. Both are displayed in search engine result pages (SERPs). The title tag tells users and search engines what your web page is about. #SEOHere is what they look like in the search results: Tip 7: Know How To Write Strong Title Tags There are three essential elements (plus one that's optional) to writing a quality title tag: They should be no more than 70 characters long (as of May 2016). Google will cut off anything longer than this length. They should include your post's primary keyword as far to the left as possible. We'll touch on keywords a bit more in a few moments. They should include some type of value proposition (if appropriate) to entice users to click. Additionally, you may want to include your blog or company name  at the end. This can help reinforce your brand in SERPs, but it also takes up space. Tip 8: Know How To Write Strong Meta Descriptions Meta tags should give readers a reason to click your search result. Think of them as ad copy for your blog post. Here are a few important technical items to remember when writing meta descriptions: They should be no more than 156 characters long. Once again, Google will truncate anything over this length. However, they should be long enough to provide a useful description of your post. They should include your primary keyword. Even though meta descriptions don't impact rankings, including your keyword helps reinforce what your page is about to readers. BONUS TIP: Want to see what your title tag and meta description will look like before publishing? Use a free online SERP preview tool. Here are three different options: Portent's SERP Preview Tool Moz Title Tag Preview Tool Content Forest SERP Preview Tool A SERP preview tool can be useful for seeing how your search snippets will appear before publishing your blog post. New to #SEO? Don't overlook your title tags and meta descriptions:Back To Table Of Contents 7  SEO Writing Tips To Create Better Content You've probably heard the cliche "content is king." We've heard this line repeated more times than we'd like to count. However, the sentiment behind this phrase rings true. You can't have an SEO strategy without  quality content. Follow these tips to write copy that's well-optimized for search engines without sounding spammy or mechanical. Tip 9: Include Your Primary Keyword In The Right Places It's important to make sure your primary keyword is included in several different places in your post. This is one of the most basic elements of on-page SEO. BONUS TIP: Remember, each blog post you publish should only target one primary keyword. The same goes for static website pages as well. Tip 10: Use Longtail Keywords Throughout Your Post Copy Longtail keywords are longer variations of your primary keyword. For example, if your primary keyword was "content marketing," some long  tail variations might include: content marketing ideas for solo bloggers content  marketing tips for small businesses software solutions for content marketing success These are just a few hypothetical examples. Tip 11: Understand  Latent Semantic Indexing Latent Semantic Indexing  refers to the way search engines look for relevant themes on web pages, rather than just keyword densities. According to long-time SEO expert Bruce Clay: In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term. Though your text content should include your main keyword or phrase, the content should never focus solely on that keyword or phrase. There is a possibility that Google may see the page as being over-optimized and penalties or a dip in rankings may result. In other words, use synonyms and phrasing variations of your primary keyword. Don't just repeat your primary keyword ad nauseam. This will look redundant and spammy both to readers and search engines alike. Use synonyms and phrasing variations of your primary #keyword. #SEO #BloggingMoz CEO Rand Fishkin  does a great job of explaining how to use semantically connected keywords: Tip 12: Write For People First, And For Search Engines Second Always write content with your audience in mind. If something sounds overly mechanical and over-optimized for search engines, readers will notice. This means you need to avoid keyword stuffing. Don't stick keywords everywhere possible in your post. Instead, spread them out naturally throughout your post. Odds are, you'll include long tail keywords naturally as you write anyway. Here's an example of a well-written sentence including the keyword "burrito recipe": "Learn how to make this excellent burrito recipe at home." Here's an example of what keyword stuffing might look like in this instance: "This best burrito recipe will help you make better burritos using black beans than any other recipe." One of these sentences reads clearly and includes the primary keyword in a useful way. The other sounds unnatural and over-optimized. BONUS TIP: If you have to make a trade-off between creative copy and SEO, lean toward creativity. Yes, your content needs to be properly optimized to get found. However, no one wants to read boring content. Make it a priority to ensure that what people read when they find your post is interesting. Tip 13: Make Sure Your Content Is Comprehensive Comprehensive blog posts should be as long as needed to thoroughly cover a topic. Studies show that blog posts with  at least 1,500 words rank best. Another study from Neil Patel ups that claim to 3,000 words.  These studies tell us two things: 1.  Search engines want their users to have a great experience. That means that you'll need to help them find the right information fast. For this reason, search engines  prefer to rank content that thoroughly answers a user's question about a topic. Ideally, they want your content to tell them everything they need to know without having to check another search result listing (which slows down the user and creates a weaker user experience). 2. It takes a fair amount  of words to really cover most topics thoroughly  (somewhere in the 1,500 t0 3,000 word range, or more). This doesn't mean you need to  pad your content with filler to hit a high word count. That won't help you create useful content or rank highly in search engines.  Do the following instead: Recommended Reading: This Is The Ultimate Blog Writing Process To Create Killer Posts Tip 14: Understand The Importance Of  Unique Content For SEO SEO experts have been telling people to create unique content for years. However, they don't always follow up with what "unique content" really means. When it comes to content marketing and SEO, unique content: Includes original verbiage that isn't duplicated elsewhere on the Web. Duplicate content is classified as content that is exactly the same or extremely similar. Includes material or types of content that other blog posts  on the same topic are missing. Includes knowledge or expertise other sources cannot easily duplicate. Here are some ways to ensure your content is unique: Use CopyScape to ensure your copy does not match any other web page word-for-word. Manually review the top ten posts and pages currently ranking for your prospective keyword. Identify information that's missing from these posts. Make sure that info is present in your own content. Add types of content to your post that others are missing. This could include videos, infographics, image galleries, PDF downloads, or other types of content that add unique value to your post. If you have original research or data,  include it in your posts. Readers and search engines both love original research because it provides unique value others can't deliver. That makes your content more valuable,  attracting back links and establishing your blog as a topical authority. BONUS TIP: This in-depth post about unique content from Distilled (a respected London-based SEO and content marketing agency) is a must-read. While it was published back in 2013, its insights are as true today as they were then. It's also a great example of what  a comprehensive and authoritative blog post looks like. Tip 15: Use Correct H1 - H6 Tags Using correct heading tags makes your posts easier to read. It also makes it easier for search engines to accurately interpret and index your content. You can find your heading controls in WordPress here: IMPORTANT NOTE: Each post and page on your site should include only one H1 tag. However, you can use multiple H2 - H6 headings as appropriate. Generally, it's considered a best practice to have four or fewer font sizes on a page as well. Consider using H2's for sub-headings, H3's for points beneath those subheadings, and use H4 tags sparingly. This will help you create well-structured posts that readers and search engines can easily interpret. Back To Table Of Contents 4 Image SEO Tips Search engines can't "look" at your images to determine their content. Instead, they use a handful of other data points to understand what your images are. Tip 16: Include  Keywords In Image File Names File names are important element that search engines need to accurately interpret image content. Follow these guidelines: Separate words in image file names with - (dashes) and not _ (underscores). Include your primary keyword phrase in one image on your post (ideally, a post header image). Here's what a well-formatted image file name might look like: super-awesome-keyword.jpg even-better-keyword.png the-best-keyword-yet.jpg You get the point. This is something that's often overlooked, but it can help you rank in image searches. It can also help support the overall SEO performance of your blog posts. BONUS TIP: Stick to using .jpg and .png files for your blog images. Tip 17: Avoid Using Image Title Tags You might notice that WordPress fills in image titles by default. However, there is some debate around how useful they are for SEO. After all, if you've given your image a descriptive file name and alt text, users and search engines alike should have all the information they need to understand your image. Including title tags isn't likely to hurt your SEO. It won't help much either, and it could cause your images to appear over-optimized (by trying to stuff too many keywords in your image data). Tip 18: Learn  How To Write Image Alt Text Alt text essentially provides alternative information to describe an image's content. You can easily edit image alt tags in WordPress here: Alt text is important for two reasons: It's used by Google to help it understand images (since it can't actually "see" images like a person can). If a browser can't load an image for some reason, alt text helps users understand what the image should be. Tip 19: Upload Images At The Exact Size You'd Like Them To Appear Bloggers often upload large images into WordPress, and then adjust the display size within the CMS. However, this slows down page load speed because it forces WordPress to resize the image as it's trying to load the page. Since page load speed is an important SEO factor, that can cause a problem. The solution is to upload images with the exact dimensions you want them to appear with. That way, your CMS won't have to work as hard to load your images. For example, the column width of the blog is 770 pixels. Therefore, we upload our images at 770 pixels wide (or less). If you want to find the exact  column width of your own blog, try using this Page Ruler extension for Chrome. It makes it easy to measure pixels: BONUS TIP: If you have a high volume of oversized images on your blog, it's probably not worth your time to retroactively re-size them. Simply keep this in mind moving forward. We've made this mistake before in the past too. Back To Table Of Contents 3 Internal  Linking Tips  To Avoid Over-Optimization Search engines use links to determine relationships between different pages and web sites. That's why it's important to earn backlinks from high-quality sites to improve your SEO. It's also important to make sure relevant pages and posts on your own site are linked as well. However, going overboard with optimizing internal links can get you in trouble with search engines. Follow these two tips to make sure you don't overdo it with internal linking. Tip 20: Make Author Bio Box Links No-Follow This tip requires some explanation about what follow and no follow links are. Follow links pass link equity in search engines. This means they tell search engines, "Hey, this page we're linking to is important." This directly impacts search engine rankings. No-follow links do not pass link equity. Search engines do not count no-follow links when calculating search engine rankings. Google doesn't want to see you creating garbage content just to get links. Readers don't either. Google doesn’t want to see you creating garbage content just to get links.To combat this, Google issued a warning to bloggers to make author box links no-follow. Even if your guest posts are legitimate and high-quality, making bio box links no-follow avoids creating the appearance of spamming (because search bots sometimes have difficulty telling the difference between what's legitimate and what's not). BONUS TIP: Consider using Gravatar to implement bio boxes on your blog. Not only is it super convenient and well-integrated with WordPress, it automatically applies a no-follow tag to all links. This is the solution we use for author bio boxes here on the blog. Tip 21: Avoid Over-Optimized Anchor Text On Internal Links Anchor text refers to the highlighted words used to link to another page. Search engines use anchor text to help them understand relationships between  linked pages. For example, if your anchor text is "burrito recipes," search engines can infer that the page you're linking to is probably related to making burritos. It can also understand that making burritos is relevant to the page where the linked text exists. It's important to make sure your anchor text is not over-optimized. This is especially when linking internally to your own posts. Here's why: Search engines use links to determine how important a web page is. More links from high quality pages  gives a post more authority to search engines. Links with anchor text related to a post's targeted keyword reinforce that post's authority for that keyword. Therefore, building lots of links with related  anchor text to a post will improve its rankings in organic search. However, you need to be careful not to use anchor text that is an exact match for the keyword the linked page  is optimized for. For example, let's say you have one page targeting the keyword  "burrito recipes" and another page targeting "burrito catering services" (please bear with me and my burrito obsession here). If you were to place a link (or worse, multiple links) from your burrito recipes page to your catering page, using the exact-match anchor text "burrito catering services," this would be considered SPAM. There's a good reason search engines consider over-optimized anchors to be spammy, too. The tactic has been over-abused over the years because it's an overly easy way to tell search engines, "Hey, I'm trying really hard to get this page to rank for this keyword." Instead, follow these guidelines when selecting anchor text: 1. Use a sentence fragment incorporating text that is relevant to the page being linked to, but is not an exact keyword match. 2. It's okay to use brand names or proper nouns as text anchors. Keep these two points in mind, and you'll  have smooth sailing ahead for your internal linking efforts. Tip 22: Do Link Between Related Pages On Your Site Internal links are extremely powerful for SEO. They help search engines understand which pages and posts on your site are related to each other. This helps Google and others better understand the meaning and context of your content, potentially leading to higher rankings. There are two key items to keep in mind here: Make sure the pages you link to are topically relevant to one another. Ensure your anchor text matches the context of the linked page. Here's an example of what we mean. In the screenshot below, we've selected the anchor text "create awesome evergreen content." And here's the linked page. Notice that the anchor text and the destination page are tightly topically related: This achieves two goals: It helps readers find more content they might be interested in (increasing your page views). It also helps the search engine understand that the destination page is a valuable resource for information about its topic (in this case, creating evergreen content). Make strong internal linking practices a habit, and soon enough, you'll have a site that's easier for both search engines and readers to navigate. Back To Table Of Contents 5 Simple Link Building Tips Backlinks from other websites are powerful for influencing search engine rankings. They tell search engines, "Hey, lots of people are directing traffic to this website. That must mean it's an important topical authority." Tip 23: Claim Unlinked Mentions Unlinked mentions are references to your brand or blog on other sites that don't include links. These can easily be discovered in three ways: Using a software platform like Moz or Ahrefs that detects unlinked mentions. Setting up Google Alerts for your brand name, and manually checking for links. Using advanced search operators to find unlinked brand mentions. The first option is the easiest. However, if you don't have budget, the second and third options are free. This guide on uncovering unlinked mentions  is a great place to start learning how to put them into practice. Once you've discovered an unlinked mention, the next step is to find an appropriate contact person. This could be the author of a blog post, the owner of a site, or a technical help contact. Send them a quick message thanking them for the mention, and ask if they can add a link. You'll likely find your success rate is fairly high. If someone is already talking about you, they'll probably be willing to add a link. Not only does this help your SEO, but it also makes it easier for their readers to find you. Tip 24: Leverage Public Relations For Links The first goal of PR is often to raise brand awareness. However, getting authoritative news sources to write about you can be a great way to build quality links, too. The trick is to offer editors an interesting angle that makes them want to write about you. In most cases, that means they'll link back to your site too. If you've never written a press release, start with this guide from The Guardian. Tip 25: Share Content On Social Media Social media links don't significantly impact SEO on their own. However, social promotion is important for getting your content in front of people. Some of those people might even link back to your content as a source for their own content. Tip 26: Avoid Link Spam Penalties Search engines are smart. They're able to understand  when people are trying to game the system with unnatural links. Once upon a time, SEOs and web masters would find ways to create high numbers of back links. Some still do, although their effectiveness has been almost entirely wiped out. Some of these black hat tactics included: Creating tons of low quality sites and linking back to themselves. Buying links. Hacking other sites, adding new secret pages, and linking back to other sites. In the darkest corners of the web, some people still try to pull these kinds of scams. However, their effectiveness has been almost entirely wiped out, thanks to search engine algorithm updates that prevent cheaters from winning. If you get caught creating manipulative back links, you can expect to hit with a manual penalty notice from Google. Next, you'll notice your search engine rankings dropping. You might even get removed from search engine indexes altogether. Before you panic, remember this is unlikely to happen if you follow these best practices: Avoid writing low quality guest blog posts strictly for link building purposes. It used to be common for content writers to blast out templated 300-word "guest posts" that they'd syndicate across dozens of blogs at once, just to build up links back to their site. This is a quick way to get slapped with a penalty. Instead, write high-quality and in-depth guest posts that help establish you as a topical authority (and maybe add one or two links back to your site for usability purposes). Never pay for links. If you're buying links, Google will know.  Places that sell links often live in "bad neighborhoods" that you don't want to be associated with. Don't spam comment sections with back links.  Before the majority of blogs used no-follow attributes on comment section links, underhanded SEOs would leave junk comments with links back to their sites. This was a quick and easy way to build up links. It's also a good way to annoy readers and make search engines angry. Tip 27: Create Great Content People Want To Link To This tip is a borderline cliche. Of course everyone knows they should "create great content." Nobody tries to create content that sucks and telling people to just "do better work" isn't helpful. It's lazy and vague advice that frankly insults people's intelligence. However, there are some concrete ways you can create content that's more likely to draw links. Try some of these: Present original information that doesn't exist on any other site. This might include running a survey, and then publishing a blog post with your findings. Make sure your content is comprehensive. That means covering your topic completely and in detail. If your page is the best resource available for a given topic, it's more likely to be cited as a source. Be timely. If your blog or site breaks some major news, you can expect to get a lot of backlinks as the original source. Create useful resource pages. For example, you could create a page that hosts a collection of downloadable templates or resources of some sort. If it's legitimately helpful, people will likely link to it. Run a contest with a quality sign-up landing page. If you promote the contest well, it might get some coverage (and that means backlinks). Build a useful web-based tool. Build something cool, and people will want to tell others about it. Portent's Content Idea Generator is a great example: People naturally want to tell other people about cool, useful stuff. Portent's Idea Generator is a great example of a tool that's fun, useful, and highly linkable. 4 Additional  Wordpress SEO Tips WordPress has a number of unique SEO considerations. Follow these tips to make sure  your WordPress blog plays nice with search engines. Tip 28: Use the Yoast SEO Plugin If there's only one WordPress plugin you use (aside from ), make it Yoast. It's packed full of powerful functionality for improving your SEO. Here are some things it can do: Make it easy to customize title tags and meta descriptions. Track how many times you've mentioned your primary keyword in your post. Rate the readability of your post according to the Flesch Reading Ease Readability Formula. Once installed, you can find the Yoast control panel at the bottom of your post within your WordPress CMS. Download Yoast here. Then, watch the video below to learn how to use it in under 30 minutes: Tip 29: Use A Mobile-Optimized WordPress Theme Mobile web traffic is gaining ground over desktop usage. That's why Google gives preference to mobile-optimized sites when calculating mobile search results. That means it's more important than ever to make sure your blog looks great on mobile devices. The easiest way to do this is to use a mobile-optimized WordPress theme. A quick Google search for mobile optimized WordPress themes should generate tons of different options to choose from. WARNING: Follow WordPress's guidelines when changing themes. Be warned that some functions and content might not appear the same in one theme as they do in another. Proceed with caution. Tip 30: Use SEO-Friendly Permalinks Search engines use keywords in URLs to help them determine what your pages are about. However, WordPress uses weird, non-optimal URLs by default which usually look something like this: www.RandomBlog.com/blog/?8973834 What you want are URLs that look more like this: www.RandomBlog.com/blog/awesome-keyword That keyword is going to make 100% more sense to search engines than a question mark followed by a random string of numbers. Watch this video to learn how to implement SEO-friendly permalinks: Tip 31: Fix Broken Links Broken links won't necessarily lead to problems for your SEO. However, they do create a poor user experience (even if you have a really funny 404 page). That can hurt your overall SEO efforts indirectly by causing visitors to leave. They can also create missed opportunities to link valuable pages, weakening your overall search performance. Fortunately, broken links are easy to fix. The Broken Link Checker plugin  makes it easy to identify and resolve 404 errors. You can also use another useful tool called Screaming Frog  to tackle this task. Download it here, then follow their detailed step-by-step instructions on fixing broken links. Back To Table Of Contents 3 Tips For Measuring SEO Success It's important to know whether your SEO initiatives are making a difference. By tracking the right metrics, the right way, you can make sure you know if you're on the right track. You can also more easily identify areas for opportunity. Tip 32: Make Sure You Have Google Analytics Properly Set Up Google Analytics is one of the best tools for measuring the success of your SEO. If you're just getting started, consider importing the New Google Analytics User Starter Bundle from Google. It's packed full of dashboards that are set up to monitor SEO performance (and a lot more) with minimal effort. Follow these steps to get started: 1.  Find the bundle in the  Google Analytics Solutions Gallery. 2. Click Import. In two easy steps, you now have all the dashboards you need to measure your success. BONUS TIP: For further assistance using Google Analytics, visit Google's support site. There, you'll find all the information you need to get started and sharpen your analytical skills. Tip 33: Track The Right Metrics When it comes to SEO, marketers tend to focus on rankings. However, rankings are not a strong key performance indicator (KPI) on their own. This is partly because personalized search makes it difficult to accurately track rankings across all users. It's also because rankings are a means to an end (driving traffic to your blog), rather than an end by themselves. When it comes to #SEO, are you tracking the right metrics?Instead, focus on traffic, conversion rates, and revenue (or leads generated, depending on which is more applicable to your situation). These metrics will tell you much more about your SEO success than rankings alone. BONUS TIP: Want to know the best way to sell the value of SEO to a business owner? Show them how much  revenue your efforts are earning. Tip 34: Use an SEO Software Platform SEO software subscriptions cost money. However, they're worth it if you can afford them. These services allow you to do the following (and more): Track keyword ranking changes over time Do detailed competitive research Monitor incoming backlinks Analyze your content Here are some popular options to consider: Moz  (suitable for all skill levels) Raven Tools  (suitable for all skill levels) SERPS.com (suitable for all skill levels) Positionly (suitable for all skill levels) Conductor (advanced enterprise solution) BrightEdge (advanced enterprise solution) SearchMetrics (advanced enterprise solution) Tools like Moz Pro feature tons of functionality to help manage your SEO efforts. BONUS TIP: If you can't afford an SEO platform, SEO Book,  SERPs.com, and Moz  all offer free tools that are worth exploring. That's A Lot Of SEO Tips To Learn (And We're Just Getting Started) SEO is a deep discipline. It covers a broad range of tactics, strategies, and best practices. For this reason, it's impossible  to cover all there is to know in one post. In fact, if you're just starting out, it may take a while to digest everything this post alone. While we've touched on the most basic elements most content marketers need to know, here are some other great resources to check out when you're ready. Back To Table Of Contents Resources For Further Learning Moz's Beginner's Guide To SEO: This comprehensive guide is broken up into ten chapters. It covers nearly everything you'd ever need to know. Best of all, it's easy to follow and understand. The Art Of SEO: This book is intimidatingly thick, but fortunately, it's well worth your time. As  the most authoritative tome on SEO available in print, it walks readers through everything from the basics, up to more advanced techniques. If you're ready to really take your SEO knowledge to the next level, start here. 58 Resources To Help You Learn and Master SEO: This list from Kissmetrics includes articles breaking down nearly every aspect of SEO. If there's something specific you want to know more about, you can probably find it here. Inbound.org: One of the best things about the content marketing and SEO communities is how open they are to sharing knowledge and welcoming newcomers. Inbound.org is an awesome place to ask questions and find answers to anything you'd like to know. Do you have a favorite tip you want to share? Let us know in the comments below.

Grammer & Academic Writing Essay Example | Topics and Well Written Essays - 1000 words

Grammer & Academic Writing - Essay Example The writer feels that his grammar has improved due to his constant usage of the language itself – be it in the form of written, spoken or reading comprehension. The hard work usually pays at the end on the part of the writer since he has been able to suggest quite a few changes to his repertoire of the vocabulary that he possessed back then (when he was starting on improving his grammatical acumen) and now. The change has been pretty obvious as he has taken giant strides and completely changed the way he sees the language as a result of the same undertakings. He has liked the whole concept of acquainting himself in line with learning the intricacies involved with grammar usage. However the strengths and weaknesses exist side by side and since man is always bent on a learning curve, the writer feels that there is still a long way to go before he could consider himself a fully developed native speaker, writer and a reader of repute. The strengths have been in the area of correct usage of nouns, pronouns, adverbs and adjectives. The writer has noticed that he is putting the required words at the end of the sentences where he used to fumble in the beginning of his quest. He has determined his weaknesses within this area and understood the manner by which the same have started to blossom as his strengths. This is surely a positive sign and suggests some good things for the future as far as acquainting himself with the language is concerned. In the end, the writer feels that he needs to back up his claims of improving his grammar by reading books, newspapers and above all, using the language with the people that he meets up with on a daily basis. He has to be proactive in his approach of the language so that his grammar improves and he starts to speak and write in a fluent manner. It is a given that this fluency would look good if correct usage of grammar is assured,

Abraham Lincoln Memorial Essay Example | Topics and Well Written Essays - 500 words

Abraham Lincoln Memorial - Essay Example The area between the Capitol building and the Potomac river was chosen as the site for the construction as many of Sir Lincoln’s aides wanted the memorial to be built in a serene and distinguished location (Abraham Lincoln Memorial). The memorial, built with inspiration drawn from Greek temples, is 190 feet long, 119 feet wide with a height of almost 100 feet. The memorial is surrounded by 38 fluted Doric columns out of which 36 columns represented the 36 Union states that were present at the time of Lincoln’s death and two in-antis columns were present at the entrance (Lincoln Memorial). The stones used in the building were brought from various states with white Colorado marble used for the exterior, limestone from Indiana being used for the interior walls, pink marble from Tennessee used for the flooring, and marbles from Alabama used for the ceiling (Abraham Lincoln Memorial). The central hall located between the north and south chambers of the memorial houses the st atue of Lincoln in a seated position and was sculpted under the supervision of Daniel Chester French who was a leading American sculptor. (Abraham Lincoln Memorial; Lincoln Memorial) The height of the statue is 19 feet, though the original plan was for only 10 feet, and it weighs 175 tons (Lincoln Memorial).

John Steinbeck and his book Of Mice and Men Essay Example for Free

John Steinbeck and his book Of Mice and Men Essay John Ernst Steinbeck was born on February 27, in 1902 in Salinas, California, He came from a reasonably well off family. He worked his way through college at Stanford University, but never graduated, so in 1925 he set off to New York where he tried to start his career as a writer, but he failed to have any of his writing published and returned to California. He then published a few books and short stories. His first novel, Cup of Gold was published in 1929, but attracted little attention. The readers also poorly acknowledged his following two novels, The Pastures of Heaven and To a God Unknown. Steinbeck then married his first wife, Carol Henning in 1930. But he still wasnt recognised in the world of literature until 1935 when Tortilla Flat was published. It received the California Commonwealth Clubs Gold Medal for best novel by a California author, and then his work became recognised far and wide. Steinbeck then went onto produce some of his greatest novels, including Grapes of Wrath, which was a Pulitzer Prize winner in 1939. The greatest prize Steinbeck was awarded for his writing was the Nobel Prize for Literature, in 1962. John Steinbeck died on December 20th, 1968, in New York. The first book I read by John Steinbeck was Of Mice and Men and it is about two men who are immigrant American labourers. Together they have a dream to settle down and farm their own land rather than work for other people. So they join a group of farmers to earn the money, so that they can buy the farmland for themselves. These two friends are completely unlike each other. One of them, who is called George, is a small intelligent man, and the other, Lennie, is a big, clumsy, caring, but child-like man. The two men have been friends since they were children. But Lennie was not always stupid, but became like this after an accident that happened when he was young. George is always with Lennie for comfort, friendship, but mainly as he is very strong and can work on a farm better than most people. George supports him, helps him and puts thoughts into his head, to try to him motivated. Lennie trusts George with everything and really values their friendship. When the two friends finally get the money to make their dreams come true George takes advantage of Lennie and kills him, so that his dream is secured. In this book you are made to feel sorry for Lennie, as he was very caring, and even when he killed the animals, and bosss sons wife, you know that he was only being friendly and caring, and just wasnt aware of his own strength. At the beginning of the book George seems to be Lennies friend, but by the end you realize that he is only using Lennie to fulfil his own dreams. The second book by Steinbeck I read was East of Eden. This book was set in the period between the American Civil War and the end of World War I. It is about the conflicts of two generations of brothers. The opening chapters describe Samuel and his family, and what living in Salinas Valley is like for them. The first generation is the kind, gentle, caring Adam Trask and his wild brother Charles. Adam eventually marries Cathy Ames who is a wicked, manipulative, but very beautiful prostitute. Cathy betrays Adam, with his brother Charles on the very night of their wedding. Later, after giving birth to twin boys, she shoots Adam and then leaves him to return to her former job. With the help of their Chinese servant Lee, Adam raises their sons, the fair-haired, charming, yet stubborn Aron, and the mysterious, clever Caleb, without telling them about their mother. The second generation of brothers compete for their fathers approval. In resentment Caleb reveals the truth about their mother to Aron, so he then leaves to join the army. At the end of the story, Lee makes a great effort to help keep the Trask family together, when Adam is lying in his bed dying, Caleb is overwhelmed with guilt because Aron has been killed in the army. Lee believes that if Adam gives Caleb his blessing for indirectly killing his own brother, he will able to move on in life, and not always feel so guilty. In this novel, although he is not a main character, Lee, their servant is a good friend to Adam, and helped him at his worst times, and managed to hold the family together, so the story wouldnt have turned out the same without him. The third book I read by John Steinbeck was The Grapes of Wrath. The book is set in California and it follows the terrible misfortunes of the Joad family, who like many others have given up their lives in Oklahoma in search of employment in California. The book follows both their hopes and setbacks creating a true account of the American dream of the 1930s, as we observe their struggle to try to get by with what little money and possessions they have. When the Joad family leave the Hooverville, which is an independent migrant camp and move to a government camp, because they cannot find a job at Hooverville. This camp is clean and has a local government made up of migrant workers. For the first time since arriving in California, the Joads find themselves treated as human beings. However, when the work runs out they had to move on. Tom ends up killing a man who is responsible for the death of is good friend John Casey. They have to flee and find work picking cotton, and Toms presence there is soon spotted, and Tom has to go into hiding. The ending of this book, even though not dreadfully clear, does suggest a little hope for the Joads, but more so hope for humanity. I enjoyed this book because I saw a lot of things that all of these books have in common, and the most obvious thing was that each book was about underprivileged people who were fighting to keep their lives and families together through many misfortunes. In Steinbecks books there is always an inferior character that keeps the people together, for example in The Grapes of Wrath Ma Joad tries as hard as she can to keep her family together, but apart from that you dont know much about her. And also in East of Eden the servant, Lee, holds the family together, and helped to bring up Adams children. The struggle between good and evil is the most dominant theme in these books. John Steinbeck shows that everyone has the potential to be a good person, or completely immoral. An example of this theme is in East of Eden, as Adam is a very kind and caring person, but Cathy is nasty and pitiless. Also in Of Mice and Men, Lennie is a gentle loving man, whereas his friend George turns out to be a horrible, ruthless person. Of Mice and Men and The Grapes of Wrath have a connection between the type of work the people do because they are both about people trying to make ends meet working on farms, trying to fulfill their own dreams. Love is another issue that all these books have in common, because whenever love is missing from a specific part of the story, the results become disastrous. The three of Steinbecks books that I read all have a very detailed and descriptive writing style, which adds to your satisfaction of his books, as you are given persuasive glimpse into the lives of others. The characters in Steinbecks books seem to come to life because of the vast understanding of human courage to be able to choose between what is right and wrong Steinbeck has. I enjoyed reading all of these books, because even though in some ways they were very similar, they all had a different storyline, so I didnt find the second and third story boring after reading the first one.

Raptor Red :: essays research papers

1. The novel I read was "Raptor Red" by Robert T. Bakker. Published by Simon & Schuster, in 1995. Rapotor Red is a female raptor struggling to survive in a kill or be killed world on her own after losing her mate. 2. The setting changes all throughout the book as Raptor Red migrates from one place to another. In somesettings she is in thick rich mossy forests looking for plump Iguanadons to eat, to other desert like lands where the sun is so hot she must sleep through the midday and hunt late afternoon when the heat is bearable. Setting is a very important because the authour must reconstruct the crustacoius period setting and all the vegitation ,lust forests, muddy salt flats, sandy beaches, and dry temperate valleys. These settings are all very vital to the book because it creates the prehistoric atmosphere and brutal planet these giants once inhabited. One of the key elements to the book to make it more realistic is how the author describes in detail all the other animals that Raptor Red hunts and runs into in the book. The author puts great detail in how Raptor Red stalks her prey and kills her victims. Once you start reading this book and you see how intelligent raptors once were you really can't decipher Raptor Red's thinking to a modern day human hunter. 3. This book follows the life of Raptor Red and all the troubles a raptor would face in it's life from good times to bad. The book starts off with Raptor Red hunting an Ultrasaurus with her mate. They carefully select the dinosaur they will single out to kill. They look for faults in their prey, like injuries, preoccupation with someting elese, stragglers who want to rest for a while, just about anything to help assure a safe victory without any injuries to themselves. Raptor Red and her mate single out an Ultrasaurus who is preoccupied with trying to mate rather than pay any attention to the fact that it was being stalked by predators. Raptor Red and the mate kill the Ultrasaurus on a mud flat, and the Ultrasaurus falls on it's knees and dies. While Raptor Red and her mate are gorging on the larg animal her mate detects a scent of another kind of smalled raptors in the area that want some of the kill. Raptor Reds mate lets out a fierce roar

Career Paper : Accountant

Accountant Career Project: Report Business 101 ? Career Overview Accountants carry the primary responsibility for bookkeeping services such as payroll, bank reconciliations, general ledger posting, along with managing financial statement compilations and oversee efficient use of funds and related tasks. Correspondingly, they provide some Human Resource functions such as Employee Handbook compilation, and benefits management. Another responsibility of accountant’s is taxes: personal, corporate, estate, payroll, sales tax, and business property taxes.Educational Requirements For entry-level positions in Accounting, employers usually require a minimum of an Associate Degree in Accounting. Many larger businesses or corporations require applicants to have graduated from a Bachelor's or Master's Degree program in Accounting or Taxation (Board of Regents of the University of Wisconsin System, 2012). There is NO requirement for Accountants to get certified as a Certified Public Accoun tant CPA or a Certified Management Accountant CMA, but if they do they usually get an increase in pay and more responsibilities.There are certain skills Accountants need to make their day run smooth; all of these skills aren’t necessarily taught. For example, Accountants need analytical skills to analyze certain discrepancies on a balance sheet or income statements. Most Accountants are detail oriented, and also have the ability to compile a lot of information and then interpret the meaning. Most of the work will be performed on a computer so Accountants need computer and software skills. Obviously, good math skills are another skill that an Accountant will have to utilize daily.Furthermore, Accountants will need excellent communication skills both verbal and written, and one can never forget lots of patience (Richardson, 2009). Career Path The typical career path for accountants goes as follows bookkeeper, Accountant, CPA and CMA (if one chooses to go that far). Like I have stated before, if one wants to go into Accounting, they do not need their CPA or CMA, Accounting Firms are more than happy to hire Accountants with just a four year degree in Accounting. If one chooses, Accounting has two opportunities for advancement which received CPA or CMA certificate.The difference between a CPA and a CMA is that a CPA is licensed by the state of his/her residence to provide accounting services to the public, ranging from auditing, tax, litigation support, and other financial advisory services. A CMA mostly provides his/her services directly to his/her employers rather than the public. There is no extra or special training to become a CPA or CMA but there are vigorous tests for each CPA and CMA. With either of these certifications becomes more responsibilities.With the title of CPA, accountants are qualified to do a higher level of accounting services. For CMA, accountants can be mangers of companies or possibly run their own company if they choose. Industry an d Target Companies Accountants can work for almost every company! From Taco Bell to Waste Companies. If working for somebody else isn’t your style, some accountants are self-employed and have their own accounting business. Cecilia Capuzzi Simon with The New York Times writes an article â€Å"Top 10 List: Where the Jobs Are†, describing the job curve and its projections for the year to 2018.According to Simons the Top 10 list look like this : Biomedical Engineer, Network Systems and Data Communications Analyst, Home Health Aide, Personal and Home Care aide, Financial Examiner, Medical Scientist, Physician Assistant, Skin Care Specialist, Biochemist and Biophysicist, and last but not least Athletic Trainer. If you didn’t notice, eight of the fields in the top 10 categories are health care or wellness related. Those eight health care or wellness related careers need accountants to keep track of their financial matters. And that’s where I come in handy (Simon , 2011).Salary/Earnings Data provided by the Bureau of Labor Statistics, the salary range for Accounting & Finance begins around $36,780 and usually tops out around $102,380, with a mean in the neighborhood of $69,580. The national salary average for Accounting & Finance is $43,460, data provided by the Bureau of Labor Statistics. Along with excellent benefits such as paid vacation and sick leave, health insurance, profit sharing, and retirement plans (Careerexplore. net). Employment Outlook As of 2008, accountants and auditors occupied some 1. 3 million jobs. Out of these 1. million, 24% of these accountants and auditors were employed at â€Å"accounting, tax preparation, bookkeeping, and payroll services firms. † Additionally, eight percent were self-employed, and 68% worked for other entities such as government, corporations, and small businesses. – Data provided by the Bureau of Labor Statistics, It is estimated that during the 2008-2018 period, about 279,000 new a ccounting jobs will be created – an increase of 22% (Bhavsar, 2011). Learning’s & Reflection Accounting has been a career field I have been debating on going into for at least two years.After having a math class every semester of my schooling I have noticed I truly enjoy doing math homework and I am decently good at it. As there is to all career fields, Accounting has its ups and downs. I like the challenge of a difficult problem, but the idea of sitting behind a desk from 8 to 4, and doing almost the same thing everyday day doesn’t appeal to me. To help me get a better understanding of the Accounting Career I participated in two events. First, I enrolled in BUS 297, which is the VITA program, where I actually prepare peoples taxes every Saturday.Truthfully I don’t mind doing their taxes, its making the small that makes me kind of uncomfortable. I’ve probably done at least 25-30 tax returns; learning a little about taxes and such but there is also so much more I don’t know. Secondly, I went to the UWMC’s Business Club meeting where Thomas Krieg from WipFli Audit Accounting Firm was the guest speaker. Krieg got an Associate’s Degree in Accounting from UWMC, then moved onto UW Madison where he got a Bachelor’s in Accounting, and is now one of the youngest Partners at WipFli’s (Krieg, 2013).Both of these events were very beneficial because I now know so much more of the everyday Accountant life. I am very happy that I dug deeper into Accounting, but unfortunately I do not think I am interested in it as a career any more. Although I may be good at math and taxes, I don’t think Accounting is the correct career for me. ? Work Cited Bhavsar, D. (2011, January 11). Accounting degree job outlook. Retrieved from http://degreecentral. com/accounting-degree-job-outlook/ Board of Regents of the University of Wisconsin System (2012). Cake decorator: Education path. Retrieved from http://wiscareers. isc. edu/C_CVstuff/occinfo. asp? Area=edu Krieg Thomas, Partner, CPA †¢ Wipfli LLP. (2013, February 26). Interview by UW Marathon County Business Club [Personal Interview]. Business Club/ Accounting Speaker, Located in CCE Building. (n. d. ). Retrieved from http://www. careerexplorer. net/accounting-finance Richardson, M. ( 2009, April 10). voices. yahoo. com. Retrieved from http://voices. yahoo. com/skills-qualifications-needed-accountant-2987159. html Simon, C. (2011). Top 10 list-where jobs are. Retrieved from http://www. nytimes. com/2011/04/17/education/edlife/edl

The Effect of Globalization on Young People

As the degree of globalization is being strengthened in the present-day world, the issue of globalization has been a highly controversial topic, stimulating extensive attention among the economists and commentators. It is widely agreed that globalization produces widespread and profound impact on every field of the whole world, especially on the aspects of society, economy, politics and culture. However, there is a growing difference of opinion on whether the effects of globalization are beneficial or not. In spite of some negative effects that the anti-globalization groups point out, the positive impact produced by globalization is comprehensive and significant. Many economists consider the process of globalization as the main motivator for social progress, economic growth and cultural exchange. Thus, this essay will be mainly concerned with the beneficial effects of globalization on economy, education and world peace. From the economic perspective, economic globalization contributes to a higher growth rate in the developing countries which are involved in globalization. The positive effects should be attributed to openness associated with globalization. On one hand, according to Rappaport (2000), openness to international trade empowers these developing countries to develop their competitive advantages in manufacturing a certain products, thus making more profits. On the other hand, it is illustrated in Romer (1993) that opening to foreign direct investment can narrow the gaps between developing and developed nations by stimulating the flow of domestic capital and introducing advanced technology and equipment, thereby improving efficiency and productivity and speeding economic growth in developing countries. A good case in point is that economic growth rate in China significantly increased by 2. 3% from 1975 to 2000 due to implementing economic globalization (Dreher, 2006). In addition, from the educational standpoint, technological globalization is advantageous to the educational development. This is mainly based on the widespread utilization of information and communication technology around the world. It increases the availability of education and allows more students to engage themselves in various academic exchanges cross the borders. Kellner (2002) points out that the participation in academic communication at a global level is a perfect interactive platform for students living in different parts of the world to have access to and share information and knowledge. It is also argued in Kellner (2002) that more opportunities are offered to students to have access to those research libraries or institutions, which were inaccessible in the past. These positive effects brought by globalization can contribute to promoting the development of global education. Finally, globalization promotes world peace that is the prerequisite to accelerate the common development of all countries. For one hand, economic interchange at the global level encourages all the countries in the world to cooperate with each other. It is illustrated by Martin and Mayer (2008), it is extremely essential for nations who want to profit from global trade to establish friendly relations with other countries. For another hand, mutual interaction in international commercial activities contributes to strengthening their contacts between different countries. Martin and Mayer (2008) also believe that in order to further promote their prosperity, those countries which are involved in the globalization not only enhance their contacts with other countries but also tighten those ties. Consequently, global economic interchanges promote mutual comprehension, cooperation, and contacts between different states around the world, in turn, promoting the world peace. In conclusion, by analyzing the benefits brought by globalization to the three main aspects: economy, education and society, this paper presents the positive effects of globalization, supported by relevant evidence from academic materials. In particular, it is described in this paper that globalization is of significant benefits for economic growth in developing countries, educational development and world peace.

How Iago manipulates language to achieve his aims Essays

How Iago manipulates language to achieve his aims Essays How Iago manipulates language to achieve his aims Paper How Iago manipulates language to achieve his aims Paper a rephrasing of Saint Pauls, By the grace of God, I am what I am, with a very sinister twist. This confession is perhaps not only directed towards Roderigo, but a warning to the audience that his thus far open admissions are also not what they appear to be, an invitation to search for a deeper mtoive. Despite the truth of that line, Roderigo still choses to trust his confidante who swears by Janus and yet sows such misery and destruction. This seemingly throws Rogerigo into the open accusations of gullibility, however, it is not only he that is convinced of Iagos honest nature. His speech describing Cassios attack on Montano (2. 3. 216) has a simple quality, with plain everyday vocabulary, fluently arranged. The report he gives is accurate, bar a few minor discrepencies too subtle to dispute, but conciously inserted. For example Iago reports, He, swift of foot, outran my purpose, untrue, but cleverly prevents Iago from beign able to idenitfy the crying fellow and the parenthesis,,as it so fell out,, is skillfuly placed to remind Othello of the results of the fight. He speaks in verse to indicate the formality of the situation. Iago is often praised for his honest nature, (without which, the lies would never have been believed) and he is careful to ensure that reputation continues and his plainess of speech and grammatical clarity support this. The idea that a plain speaker tells the truth and the more eloquent speaker is not to be trusted is commonplace and through the conversations between Iago and Othello Shakespeare proves this to be false. In fact, plain speaking does not merely accompany Iagos malice, it is the very medium through which it operates. Put in a clearly difficult position, Iago ablely manages to stay in the good opinion of both Othello and Cassio. Hhis phrases, Touch me not so near and Yet surely, Cassio recieved some strange indigity convince Cassio that Iago is still loyal to him, this is essential to the next stage of Iagos plot. He also includes a weak justification for Cassios actions, But men are men which prompts Othello to believe that Iagos honesty and love doth mince this matter, further placing Cassio out of Othellos good opinion and confirming Iagos good and honest nature. Iago is able to keep the image of his honest public persona with all the characters by altring his language style to the situation, eg, the informal prose of his advice to Cassio regarding reputation, As I am an honest man, I thought you had recieved some bodily wound. There is more sense in that than in reputation. , the comic rhyming in his description of the ideal woman If she be black and thereto have a wit, / shell find a white that shall her blackness fit. Iagos shocking ability to hold on the his honest repuation lies in his masterfull manipulation of rhetorical skills. Through his soliloquies and subsequent dialogues, he reveals himself to the audience to be anything but honest, a master of connotative and metaphoric language, inflammatory imegery, emotional appeals, well placed hesitations, leading questions and meanignful repition, he has all of the skills required to carry out his vast quantity of lies. Indeed, Iago is so good at lying, it seems he is able to convince even himself that he has sound reason to destroy those around him (He believes that both Cassio and Othello have slept with his wife for example). After honest Iago is bid Good-night by Othello in Act 2, scene 3, he speaks directly to the audince in a speech which is both powerful, full of dramatic irony and repulsive. He is completely aware of the feeling he evokes and appears to relish them. He opens with a line that is simply dripping with sarcasm, And whats he that says I play the villian? ,it appears that he enjoys teasing the audience in this manner, he has the audacity to claim that his advice to Cassio to appeal to Desdemona to get his job back was exactly what a genuine friend would advise, and, frustratingly, the audience knows that he is right, horrified, they hear how this good advice will be turned against Cassio. By revealing to the audience his plan to enmesh them all, they can watch the terrible consequences of his lies unfold helplessly and Iago seems to be proud of the situation he is creating. One feels that he is only revealing his plan to them so that his twisted genius can be apprciated. This follows Samuel Coleridges view (Omniana, 1812) that Iagos motives for action were his keen sense of intellectual superiority and his love of exerting power, he does take great delight in his ability to control those around him with such appaerent ease. ANother soliloquy in which he reveals further plot developmet to the audience is in Act 3, scene 3, it begins with his dismissing his wife Emilia, Go, leave me he says after she has just given him the handkercheif which is integral to his furthering the demsie of Othello (his all-consuming goal), and yet recieves no thanks or praise from him showing the poor condition of their relationship. Iagos is perceptive and is very aware of the mechanics of human emotion and expliots these, and the character flaws of those around him, mercilessly to his advantge (eg, Roderigos infatuation with Desdemona, Cassios weak tongue for wine and reputation for womanising and Othellos free and open nature), he explains to the audience in lines 325-7, Trifles light as air are to the jealous confirmations strong as proofs of holy writ and it is on this principle he intends to plant the handkercheif on Cassio. To a critical and reasoning thinker, the evdience which the handkerchief supplies would be deemed weak however, for Othellos broken mind, coruppted by Iagos poison of words, it becomes irrefutable truth. Iago goes on to reflect upon the effect he is having on Othello, that the thoughts he is implanting in him burn like mines of sulphur, this evokes a pwerful image of Othellos sanity and mental stability aflame and destroyed. In 3. 3. 12, Othello seems to have grown tired of Iagos unfounded talk of Desdemonas infidelity, Give me a living reason shes disloyal he asks of Iago. This is a precarious situation for him, if he cannot succesfully convince Othello that he speaks the truth, all his workings thus far could be ruined. Nevertheless, Iago retains his calrity of thought and responses in a way which leave Othello unable to reply tih anything but O montrous! montrous! . Iago pleads that he does not lke the office and is spurred on helplessly like a beast by foolish honesty and love. He has already laid the foundation of evidence for his claim by ensuring he has been portrayed as honest in other situations and so, from past experience, it is not surprising that Othello supposes him truthful this time also. Iago knows that this will be the case and tells a story, believable, but false, of Cassio dreaming of Desdemona. He, as has become expected, describes and develops his lies in a very powerful manner which forces Othello to imagine his wife and Cassio togeter, kiss me hard, lay his leg over my thigh, troubling for any person in a relationship to consider. Iago combines this with copious repitition, kiss me, kisses by, and kiss, to ensure there is no way that Othello can avoid these destructive thoughts. Act 4, Scene 1 is the scene which sees the complete errorsion of Othellos mental faculties, his language becomes fractured and inarticulate Noses, ears, and lips. Ist possible? Confes! -Handkercheif! -Oh, devil! -, revealing his own fragmented state of mind, this, from an Elizabethan playwright, is quite a stylistically modern technique. Iago abuses Othellos obvious growing weakness ruthlessly, using all manner of lingustical tachnique to destroy him completely, reducing him to a fit of epilepsy. In lines 2-3, he uses very explicit and detailed language to force Othello to visualise the situation, making it much more immediate and real to him and therefore alos more distressing. Another technique used to manipulate Othellos thought pattern is in the mulittude of unfinshed sentences used from lines 10-32, He did -, give my wife a handkerchief - as just two examples. This is an incredible clever usage of hanging sentences as not only does it spur Othello to naturally proced to finish the sentence, but it also means that he forms his own conclusions, leaving Iago free from blame. Iago feeds Othello informations little by little, he does not simply say all that is needed at once, but prolongs his speech. This is an incredibly effective manipulative technique and ensures that from the begining of the scene riht up until Othello falls into aq trance is a conversation of increasing suspense, with Iagp almost gently prompting him into his epilepsy and the unintelligable speech beforehand. The complete destruction of Othellos articulation shows the possesion and control that Iago now has over Othello. Language is inextricably linked with identity, it is the form in which we communicates and interacts with the world and people surrounding us. That Othello has lost the ability to control his own language reflects how he has also lost his identity which now belongs to and is being controlled by Iago. Othello is aware that he is no longer the man he used to be so to speak, as this speech reveals; I had been happy if the general camp, Pioneers and all, had tasted her sweet body, So I had nothing known. Oh, now forever Farewell the tranquil mind! Farewell content! Farewell the plumi d troops and the big wars That makes ambition virtue! Oh, farewell! Farewell the neighing steed and the shrill trump, The spirit-stirring drum, th ear-piercing fife, The royal banner, and all quality, Pride, pomp, and circumstance of glorious war! And O you mortal engines, whose rude throats The immortal Joves dead clamors counterfeit, Farewell! Othellos occupations gone. (3. 3. 360) One of the finest examples of this prompting technique is shown with the one word sentence Lie. The double entendre and ambiguity this sentence posseses makes for an incredibly dramtic moment which completes Othellos humilating demise from the honourable war hero he once was. Iago, unsuprisingly, manages to cover himself against every lie that he utters, after all he is not providing Othello with any factual evidence, merely hearsay, which is no more than he [Cassio] will unswear. For a man as broken as Othello now is, it seems fact is no longer a condition required for judgement and decision, even that of murder. Throughout the play, Iago has skilfully displayed his ability to control the actions, and in Othellos case, the thoughts of the other characters in the play, all of which has been done through his control of lanaguage, he has updated the auidence throughout, with his ongoing plans with a sadistic enthuisiasm. So when, in the final scene, the plotting and scheming which he has wholeheartely devoted himself to unravels around his feet, Iago always eager to have the upper hand, tries to retaing what little control he still can by vowing silence. This ensures that neither the charcters, nor the audience, can know Iagos true motivations for his seeming inherent desire to do evil.

American Woman Suffrage Association

American Woman Suffrage Association Founded: November 1869 Preceded by: American Equal Rights Association (split between American Woman Suffrage Association and National Woman Suffrage Association) Succeeded by: National American Woman Suffrage Association (merger) Key figures: Lucy Stone, Julia Ward Howe, Henry Blackwell, Josephine St. Pierre Ruffin, T. W. Higginson, Wendell Phillips, Caroline Severance, Mary Livermore, Myra Bradwell Key characteristics (especially in contrast to the National Woman Suffrage Association): Supported passing the 15th Amendment (giving the vote to black men) even if women were explicitly excludedFocused on the vote for women and largely ignored other womens rights issuesSupported winning woman suffrage state by state with only occasional pressure for a federal constitutional amendmentSupported the Republican PartyStructure was a delegate systemMen could and did join as full members and serve as officersThe larger of the two organizationsConsidered the more conservative of the two organizationsOpposed more militant or confrontational strategies Publication: The Womans Journal Headquartered in: Boston Also known as: AWSA, the American About the American Woman Suffrage Association The American Woman Suffrage Association was formed in November of 1869, as the American Equal Rights Association fell apart over debate on the passage of the 14th amendment and 15th amendment to the United States constitution at the end of the American Civil War. In 1868, the 14th amendment was ratified, including the word male in the constitution for the first time. Susan B. Anthony and Elizabeth Cady Stanton believed that the Republican Party and abolitionists had betrayed women by excluding them from the 14th and 15th amendments, extending the vote only to black men. Others, including Lucy Stone, Julia Ward Howe, T. W. Higginson, Henry Blackwell and Wendell Phillips, favored supporting the amendments, fearing they would not pass if women were included. Stanton and Anthony began publishing a paper, The Revolution, in January 1868, and often expressed their sense of betrayal at former allies who were willing to set aside womens rights. In November of 1868, the Womens Rights Convention in Boston had led some participants to form the New England Woman Suffrage Association. Lucy Stone, Henry Blackwell, Isabella Beecher Hooker, Julia Ward Howe and T. W. Higginson were the founders of the the NEWSA. The organization tended to support Republicans and the black vote. As Frederick Douglass said in a speech at the first convention of the NEWSA, the cause of the negro was more pressing than that of womans. The following year, Stanton and Anthony and some supporters split from the American Equal Rights Association, forming the National Woman Suffrage Association - two days after the May 1869 convention of the AERA. The American Woman Suffrage Association focused on the issue of woman suffrage, to the exclusion of other issues. The publication The Womans Journal was founded in January, 1870, with editors Lucy Stone and Henry Blackwell, assisted by Mary Livermore in the early years, by Julia Ward Howe in the 1870s, and then by Stone and Blackwells daughter, Alice Stone Blackwell. The 15th amendment became law in 1870, prohibiting the denial of the right to vote based on a citizens race, color, or previous condition of servitude. No state had yet passed any woman suffrage laws. In 1869 both Wyoming Territory and Utah Territory had given women the right to vote, though in Utah, women were not given the right to hold office, and the vote was taken away by a federal law in 1887. The American Woman Suffrage Association worked for suffrage state by state, with occasional support for federal action. In 1878, a woman suffrage amendment was introduced into the United States Constitution, and soundly defeated in Congress. Meanwhile, the NWSA also began to focus more on state by state suffrage referenda. In October, 1887, frustrated by the lack of progress and the weakening of the suffrage movement by its split between two factions, and noting that their strategies had become more similar, Lucy Stone proposed at an AWSA convention that the AWSA approach the NWSA about a merger. Lucy Stone, Susan B. Anthony, Alice Stone Blackwell and Rachel Foster met in December, and soon the two organizations established committees to negotiate a merger. In 1890, the American Woman Suffrage Association merged with the National Woman Suffrage Association, forming the National American Woman Suffrage Association. Elizabeth Cady Stanton became the new organizations president (largely a figurehead position as she then went on a two-year trip to England), Susan B. Anthony became the vice president (and, in Stantons absence, acting president), and Lucy Stone, who was ailing at the time of the merger, became head of the Executive Committee.

The difference between Strategy and Management Research Paper

The difference between Strategy and Management - Research Paper Example The paper tells that there are some core functions of management, which are planning, organizing, staffing, leading and controlling. These functions completely explain the concept of management. Management starts from planning. Plan is made according to the goals. Plan provides manager with a way to achieve the goal within the required time and resources. The time and cost schedules are prepared in accordance with the plan prepared. After the plan is made, the manager accumulates the resources required to accomplish the goal. This occurs in the stage of organizing. Either in-house resources are utilized or the resources are outsourced depending upon which of the two proves more convenient in terms of cost and accessibility. Staffing is basically linked to the stage of organizing. The difference between the two stages is that in organizing, non-human resources are accumulated whereas in staffing, human resources are accumulated. This is the stage in which the manager advertises the jo bs and recruits. The manager chooses the process of recruitment from among a myriad of options that include but are not limited to face-to-face interviewing, telephone interviewing and tests. Once the employees have been recruited, the manager needs to lead them. Leadership and management are to much an extent, the same concepts. Every leader is a manager but every manager may not necessarily be the leader. A leader is somebody who makes independent decisions and makes sure that the needs of followers are met which is basically management. Even the lowest employee in the organization structure is a manager as he/she is supposed to manage his/her work, but he/she might not have anybody under him to lead. However, managers usually are leaders as well. In the stage of leading, the manager makes decisions and provides the followers with the necessary resources to make it practicable for them to follow his/her decision. The manager also develops a hierarchical system wherein every employ ee is assigned a specific level. The last stage of management is of controlling. Controlling is a process of evaluation of the existing systems with an intention to identify the loopholes so that they can be eradicated and the efficiency of system can be improved as a whole. New plans are made and implemented for continual improvement of the system. Strategy is basically the efficiency of a manager and his/her capability to display optimal performance in each of the aforementioned functions of management. Strategic thinking can be defined as â€Å". . . using analogies and qualitative similarities to develop creative new ideas . . . (and) designing actions on the basis of new learning† (Stacey, 1992). Mintzberg (1994) defines strategic thinking as a specific way of thinking that has well defined and clear characteristics. The strategy aligns a manager’s efforts with the goals and enables him/her to work in such a way that maximizes the chances of success and minimizes the threats. If properly developed and employed, the strategy enables a manager to not only minimize the risks, but also convert those left into opportunities. While management has always been there, strategy has gained more emphasis in successful management in the contemporary age as the competition in market has increased and newer and innovative ways of business are surfacing. Over the decades, people have become more conscious about the health and safety of all living beings and the protection of the environment. Media has played a very important role in raising such concerns and creating such awareness. This has led managers to be more cautious in the selection of their plans to achieve their goals. Critics evaluate the actions of managers according to their negative